W’est Solutions

Wine, Guest Service,
& Sales Training

Increase your revenue. Reduce staff turnover. Improve knowledge & skill set.

Develop your team’s dedication to guest service.

W’est Solutions

Wine, Guest Service,
& Sales Training

Increase your revenue. Reduce staff turnover. Improve knowledge & skill set.

Develop your team’s dedication to guest service.

Who are we?

We Teach, We Coach, We deliver!


W'est Solutions specialise in non-compliance hospitality training.


Specialising in: Wine & Spirits, Guest Care, Conference & Events, & Telesales training.


We deliver results and increase your revenue.



Sandy Ramsay has international experience in the business of wine/whisky, sales, and customer service. 


She is accredited at Level 3 with the Wine and Spirit Education Trust, holds the British Sommelier Foundation and the Scotland Whisky Ambassador accreditation. Sandy is also a certified public speaker. 


From cleaning rooms, to Canadian sales manager for the largest land holder of wine in the world, Sandy can relate to the daily mashing that everyone goes through in the hospitality trade.


With her passion and in-born Canadian customer service attitude, she is a leader in the 

“service approach to sales” training. She gifts the opportunity to learn from her 

specialist knowledge and experiences and loves to have fun.


W'est Solutions 

Wine Education & Service Training

07871 793 801

info@westwinetasting.com

 


Training, Coaching & Course Info.

Wine, Whisky & Spirit Courses

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Why choose W'est Solutions in addition to supplier training? 


Sandy has 23 years of knowledge, teaching acumen, and a boatload of information which will enhance & support supplier training. 


She ties in your menu, teaches your team how to sell, how to deal with complaints, and how to reduce waste. 



WINE LEVEL 1: (6 hours)

  • learn to taste
  • basic grape varietals
  • how wine is made
  • Champagne vs. sparkling wines
  • how to read a label
  • understanding your wine list
  • how to open wine
  • handling complaints
  • selling wine legally
  • multiple choice exam
  • certificate of completion



WINE LEVEL 2: (6 hours)

  • extensive grape varietals 
  • soil and climate
  • vintages
  • storing wine
  • wine and food pairings
  • up selling wine
  • pouring and decanting
  • differences in price 
  • pairing wine and food
  • how to sell wine and food
  • multiple choice exam
  • certificate of completion



WHISKY: (4 hours)

All you need to know but were afraid to ask

Distillation/ Regions/ History

How to sell your list


Multiple choice exam

Certificate of completion


SPIRITS: (4 hours)

From Aperol to Zoco

Distillation/ Processes/ Styles

How to sell your list


Multiple choice exam

Certificate of completion




Sales & Negotiation C&E/Telesales Training

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Is your sales team converting 

enquires into sales?  


W'est Solutions clients have experienced extraordinary results with the specifically designed C&E telesales program.  



SKILL SET TRAINING:

  • objectives of selling
  • effective listening skills/finding the hooks
  • creating value in the brand
  • negotiation training, strategies, managing objections, offering, winning & closing
  • creating confidence in selling
  • understanding the competition
  • sales expectations, managing targets, and achieving sales goals
  • learn how to do the perfect show around
  • review of posture & engagement, smiling, telephone & email etiquette
  • revenue breakdown and budgeting, organisational skills in conjunction with achieving & exceeding targets



 CONFIDENCE BUILDING COACHING:

  • taking control of the call, confidence in speech techniques
  • creating effective emails
  • effective listening/finding the hooks
  • asking the correct questions to build the relationship
  • clients journey: what are they needing/where are they coming from
  • accurate selling techniques/spotting the link to closing the sale
  • creating confidence in sales techniques
  • how to close the sale in the first instance and reduce the follow up calls
  • adding value & understanding the brand
  • selling the difference & understanding the competition
  • sales expectations and goals. "gravy days"
  • complaint handling, overcoming objections
  • dealing with price comparisons
  • achieving the perfect show around and how to prepare
  • review of posture & engagement, smiling, telephone & email etiquette
  • revenue breakdown and budgeting, organisational skills in conjunction with achieving & exceeding targets



Guest Care & Coaching

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           Is your team selling up or are               they just taking orders?


We teach your team how to manage your customers, sell more, increasing your revenue and their tips. 



GUEST CARE TRAINING:

  

  • importance of the guest greeting
  • teach how to maximise the entire guest experience from start to finish
  • anticipating  the guest’s needs, signals to look for
  • how to exceed the guest’s expectations
  • self-Awareness, self-presentation, confidence building, and professionalism
  • building rapport/relationships with the guest
  • 4 pillars of hospitality
  • taking ownership. confidence in speech techniques
  • creating confidence in the suggestive selling approach
  • how to handle complaints and and professional complainers
  • order takers vs professional servers
  • order of service
  • up-selling vs selling -up
  • suggestive selling
  • understanding the importance of following the service order 
  • what to do when they become “de-railed”
  • understanding guest cultures, needs, and customs
  • how to manage a section correctly



CONFIDENCE BUILDING COACHING:


  • we spend time during the working hours of your business to coach each individual through the course of their day


  • we take all that was learnt in the classroom and apply it to day to day business during normal shift patterns


  • We gift & build confidence, reward success, and assist where needed


Coaching has been proven to definitively enhance the confidence and skill set of every person attending. 

  • language barriers are overcome
  • confidence is strongly enhanced with immediate recognition
  • barriers with guest issues are supported in the very moment with support from the coach





Training Details and Fees

Wine, Whisky & Spirits

Wine: £450.00+ vat Course time: 6 hours - Whisky: £300.00 + vat Course time: 4 hours

+ Event Details

Wine, Whisky & Spirits

 

  • no limit to the number of people attending
  • we will train at a location of your choice
  • all printed materials are provided
  • wine and Spirits are additional

Wine: £450.00+ vat Course time: 6 hours - Whisky: £300.00 + vat Course time: 4 hours

Sales & Negotiation C&E/Telesales Training

Classroom Training: £300.00+vat Course time: 4 hours - Coaching per person: £290.00 + vat (6.5 hours per person)

+ Event Details

Sales & Negotiation C&E/Telesales Training

 

  • no limit to the number of people attending
  • we will train at a location of your choice
  • all printed materials are provided
  • all one on one coaching will take place on site during normal working hours, with managerial agreement


 

Classroom Training: £300.00+vat Course time: 4 hours - Coaching per person: £290.00 + vat (6.5 hours per person)

Customer Care & Coaching

Classroom Training: £450.00+vat Course time: 6 hours - Coaching: £140.00+ vat (per 4 hour shift)

+ Event Details

Customer Care & Coaching

 

  • no limit to the number of people attending
  • we will train at a location of your choice
  • all printed materials are provided
  •  all one on one coaching will take place on site during normal working hours, with managerial agreement 

Classroom Training: £450.00+vat Course time: 6 hours - Coaching: £140.00+ vat (per 4 hour shift)

Contact Us

Drop us a line!

Better yet, give us a call! 07871 793 801

All queries are welcome. 

Please note that W'est Solutions also host corporate and private tasting events.

W'est Solutions (Edinburgh) Ltd. SC487970